Remarks on Color, 2021

OpenAI GPT3, MAX MSP
HD Video 1:21

Prompts were given to GPT-3 about the significance of the visible spectrum of colors, and a bot then read the results. Animations were created with a MAX MSP patch. The piece explores how early GPT models inferred the significance of color without a centering consciousness of a human being’s subjective point of view. The first draft of the generated copy is below.

Generated with GPT3 - June, 2021:

Red evokes the emotion of
anger, and it is a color which can evoke various feelings depending on the shade. A bright red can be angry whereas a dark red can be a color of passion. Red is a color that attracts attention, and it can help grab a viewer’s attention and hold it. If you are designing a

Orange evokes the emotion of
creativity, and it can be used to increase stimulation and appetite. Orange is a playful and friendly color that can be used to attract children. Orange can be associated with warmth and comfort and can be a way to encourage people to relax and feel comfortable. Yellow evokes the emotion of happiness, and it

Yellow evokes the emotion of happiness, and it
is a color which can help lessen feelings of doubt and instill confidence. Yellow is a color which can help attract attention and can be a way to grab viewer’s attention and hold it. Green evokes the emotion of safety, and it can be a way to show that your product is

Green evokes the emotion of safety, and it can be a way to show that your product is
environmentally friendly. Green is a color which can help attract the attention and interest of viewers, and it can help grab a viewer’s attention and hold it.

Blue evokes the emotion of trust, and it can be a color associated with heighten creativity and increase productivity.

Indigo evokes the emotion of loyalty, and it is a color which can be associated with the balance between reason and emotion.

Violet evokes the emotion of spirituality, and it is a color which can be associated with luxury and aristocracy.

Pink evokes the emotion of love, and it is a color which can be associated with luxury and romance.

Black evokes the emotion of sophistication, and it is a color which can be associated with elegance.

Indigo evokes the emotion of loyalty, and it is a color which can be associated with the balance between reason and emotion.

Blue evokes the emotion of trust, and it can be a color associated with heighten creativity and increase productivity.

Green evokes the emotion of safety, and it can be a way to show that your product is environmentally friendly. Green is a color which can help attract the attention and interest of viewers, and it can help grab a viewer’s attention and hold it.